Data is essential for making sound business decisions. But website data that includes bots and invalid traffic can skew site engagement metrics and lead to misguided content strategy, site promotions and reader revenue decisions.

In this series AAM’s team of digital auditors share insights on how publishers can get a more accurate look at their website audience and analytics.

human-or-bot-analytics-101

Is Your Audience Human or Bot?

Learn the difference between valid and invalid traffic and how to identify bot traffic.

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is-your-data-clean

4 Benefits of Cleaner Website Data

Discover how having accurate data makes a positive impact on publishers’ businesses.

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5-steps-to-accurate-web-data

5 Steps to More Accurate Website Data

This brief video shares tips to help publishers remove invalid website traffic from their analytics reports.

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about-dpa-analytics-101

How Digital Publisher Audits Improve Site Analytics

Learn how AAM’s audit team uses their analytics experience to help publishers get a more accurate look at their data.

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