Data is essential for making sound business decisions. But website data that includes bots and invalid traffic can skew site engagement metrics and lead to misguided content strategy, site promotions and reader revenue decisions.
In this series AAM’s team of digital auditors share insights on how publishers can get a more accurate look at their website audience and analytics.
Learn the difference between valid and invalid traffic and how to identify bot traffic.
Discover how having accurate data makes a positive impact on publishers’ businesses.
This brief video shares tips to help publishers remove invalid website traffic from their analytics reports.
Learn how AAM’s audit team uses their analytics experience to help publishers get a more accurate look at their data.