Digital ad fraud is a multibillion-dollar global problem that negatively affects marketers’ ROI and creates ripple effects felt throughout the industry. But there is hope. By taking steps to become more proactive and selective about where you invest, marketers can make every dollar count.
In this white paper, you’ll learn:
- Why digital ad fraud remains a persistent industry issue
- How current industry solutions work together to provide more transparency
- What marketers are saying about how media assurance leads to improved outcomes