FAQs for B2B/Farm Media

 

Posted 5/28/2020

Can we send a digital-only edition to subscribers who have requested to receive both a print and digital edition?

 Yes, you can serve print and digital unduplicated subscribers the digital-only version for any particular issue. Since the subscriber has already opted in to receiving the digital edition, you do not have to obtain a separate request. These would be claimed as digital only as the subscriber is not being served the printed copy.

 

Posted 4/6/2020

Will AAM waive the requirement to record request solicitation or requalification telemarketing efforts during the pandemic?

AAM rules do not mandate that request solicitation or requalification efforts be recorded. While these recordings prove useful for audit purposes, Personal Identification Questions (PIQs) are still acceptable for AAM audits.  

 

In addition to the existing options of not reporting, or projecting the Age of Source Analysis, will AAM also allow for a shortened option?

AAM will also allow publishers to report in the following format:

age-of-source-faqs

 

Will AAM extend Age of Source reporting?

As previously communicated, publishers have the option of projecting the Age of Source data for the June 2020 publisher’s statement from their December 2019 publisher’s statement. AAM understands the actual age of some sources may exceed 36 months due to a delay in requalification efforts during this time.  This situation will not disqualify copies served, provided once normal business resumes requalification efforts are initiated.

Here is the original Q&A:

Our requalification efforts have been impacted by the coronavirus. What options do we have to continue the qualification of subscribers?

For the analyzed issue in the June 2020 reporting period, you may report as normal or project from the analysis on your December 2019 statement. You may also elect to eliminate the Age of Source paragraph for the June 2020 statement. If you do report this paragraph and project the data from the December 2019 report, we understand and accept that this may be a second projection for some titles.

 

Posted 3/27/2020

If I projected paragraph 3b data for the analyzed issue for my December 2019 publisher’s statement and the analyzed issue for the June 2020 publisher’s statement per the coronavirus exception, do I have to report actual data for the December 2020 publisher’s statement?
Yes, currently AAM believes normal business will resume in time for you to report actual data for the December 2020 period. We are monitoring developments and will provide additional guidance if it becomes necessary.

 

In a previous question you referred to paid circulation converting to digital. Does the same apply to controlled circulation?
Yes. Digital copies may be served as replacements for controlled print subscriptions provided the publisher maintains records showing the subscriber was notified of the conversion and is able to access the digital copy. If subscribers decline the digital service, they must be excluded from the circulation claims. Once normal business resumes, the subscription must be reverted to print.

 

Posted 3/20/2020

Can we serve back copies if the timelines extend beyond typical AAM rules?
Yes. We understand that many organizations are experiencing changes to their work situation such as closures, remote work and reduced staff. This may impact your ability to start new business and require you to send subscribers back copies. Beginning March 9 and continuing until normal business resumes, AAM is qualifying this type of back copy of new subscribers.

 

Can we continue to claim copies mailed even if we don’t meet the timelines outlined in AAM rule?
Yes. We understand that many organizations are experiencing changes to their work situation such as closures, remote work and reduced staff. This may impact your ability to effectively process the production and mailing of the main issue file. Beginning March 9 and continuing until normal business resumes, please make a notation in the notes section of your report when this type of late mailing occurs. It may be something as simple as:

Due to restrictions enacted during the coronavirus pandemic, the (issue dates) were mailed past original anticipated mailing date.

 

Can AAM extend the period for post-expiration service?
Yes. Beginning March 9 and continuing until normal business resumes, AAM will qualify extended service of post expiration copies while you are working to renew them. You will need to explain the volume of copies served in the notes section of the publisher’s statement. It may be something as simple as:

Due to restrictions enacted during the coronavirus pandemic, X,XXX post-expiration copies were served to subscribers to ensure their service was not disrupted.

 

Can I substitute digital copies to print subscribers?
Yes. We understand that many production departments and delivery forces are being overwhelmed by the coronavirus and are unable to deliver print copies to paid subscribers. Digital copies may be served as replacements for print paid subscriptions provided the publisher maintains records showing the subscriber was notified of the conversion and is able to access the digital copy.  If subscribers decline the digital service, they must be excluded from the circulation claims. Once normal business resumes, the subscription must be reverted to print.

 

Can we project demographic data from an earlier issue or use source documents beyond 36 months?
Yes, AAM is accepting demographic data that was within 36 months of the December 2019 reporting period and is allowing you to project your demographic information as reported on your December statement for the analyzed issue. If necessary, AAM will provide additional guidance beyond the June period.

 

Our requalification efforts have been impacted by the coronavirus. What options do we have to continue the qualification of subscribers?
For the analyzed issue in the June 2020 reporting period, you may report as normal or project from the analysis on your December 2019 statement. You may also elect to eliminate the Age of Source paragraph for the June 2020 statement. If you do report this paragraph and project the data from the December 2019 report, we understand and accept that this may be a second projection for some titles.

 

If a business has closed or their employees are working from home, can we hold the copies and mail them later?
Yes. AAM understands that many businesses moved to a work from home environment and others may close. You may hold the copies and deliver them to the business when normal operations resume.

 

If you have any other questions or concerns regarding Covid-19's impact on your audit or reporting, please contact us.