Artificial intelligence is becoming part of everyday media operations, reshaping how content is created, distributed and monetized. But as adoption accelerates, questions around transparency and trust are growing. Media companies are focusing more on AI governance and how to implement best practices and standards across their organizations.

Recent research highlights a trust gap:

 

Nearly
99%
of news audiences expect human involvement when AI is used


94%
of advertisers want stronger safeguards to ensure responsible AI use

 

This report explores:

The current state of AI in media
 Key considerations for responsible implementation
 A framework for ethical AI use
 The role of independent validation

 

Download the full report