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Frequently Asked Questions About the AAM and BPA Merger

About the Merger

Why are AAM and BPA merging?

The two not-for-profit media auditing organizations are joining forces to increase trust and assurance across media channels. The companies plan to leverage their complementary expertise and capabilities to provide a suite of services that increases transparency and accountability in media, differentiates high quality media outlets and service providers, and allows buyers to choose quality and maximize return on media investments.

How will the merger benefit my organization?

The merger will create a larger organization that will benefit AAM and BPA members on the buy and sell sides. Our goals are to:

  • Maintain our high level of service at a low cost as a not-for-profit organization.
  • Streamline media buying and selling through a single data destination.
  • Drive better visibility for media companies, ROI for buyers and accountability for the industry through a suite of assurance services.
How will this merger impact me as an AAM or BPA client?

Initially, there will be no change to your service as either a publisher or buyer. You will continue to work with your main point of contact, and other touchpoints (e.g. audit rules, reports and data, websites) will not change in the short term. We plan to make improvements over time. For example, we expect to create a single interface to access all AAM/BPA information.

Is either company changing its name? Logo?

The legal entity BPA Worldwide is being folded into the Alliance for Audited Media. The BPA and AAM brands will continue to exist, so clients will see no change initially in branding.

What happens to each company’s board of directors? Who will govern the new organization?

The AAM board of directors is being expanded from 29 to 38 directors (18 advertisers/agencies, 17 publishers, 3 advisory). The initial slate includes all current AAM and BPA directors. There are a few details to note:

  • AAM Chairman Chris Black will continue to serve as chairman. BPA Chairman David Adelman will be vice chairman, representing advertisers/agencies.
  • The media committees will include buyer and publisher directors: News (12 directors), magazine (10 directors), B2B (10 directors) and point of care (2 directors). There is a new committee of three advisory directors.
  • Directors will serve three-year terms with no term limits. The next director election will be held in fall 2024.
Who is leading the combined organization?

AAM’s CEO and managing director, Tom Drouillard, will be CEO. BPA’s CEO, Rich Murphy, will be president.

Where can I find more information?

If you have a question that is not addressed in the AAM/BPA Merger Resource Hub, please contact us.


Why do members have to vote on the merger?

The merger legally requires member approval through a formal voting process.

What is the process for voting?

On Jan 4, the voting representative at AAM and BPA members received information regarding the proposed merger and details on how to vote, including a copy of the full agreement of merger and a link to vote online. Online voting is open until noon EST on Jan. 25, 2023.

AAM must receive votes from at least 10% of its members, and at least two thirds of those votes cast must be in favor of the merger.

At least 10% of BPA’s members must vote by proxy or attend a special meeting of members, which is planned for Jan. 26, 2023. At least two thirds of the votes cast must be in favor of the merger.


When will voting results be announced?

Voting for both company members will conclude at noon EST, Jan. 25, 2023. Results will be announced shortly after.

When will the merger be official?

If approved by both memberships, the merger must also be approved by the New York state attorney general. Once that approval is complete, the merger will be official. We expect the merger to close in spring 2023.

Client Experience

What will be different for me as an AAM or BPA client?

Your client experience will not change in the short term. Once the companies are merged, we plan to build a single data interface for buyers and media companies to access all omnichannel information. We also plan to build a comprehensive suite of assurance services that will benefit buyers and sellers across channels — websites, newsletters, events, print, out-of-home, podcasts and ad tech — and across compliance areas such as advertising, editorial, privacy and sustainability.

Will I be considered an AAM or BPA member?

After the merger, all BPA members will become AAM members with their current membership terms. The client experience will not change in the short term. BPA members will continue to carry BPA branding on their reports. If you decide you want to change, it can be arranged. 

Will the audit process change? Rules? Reports?

Audits and information distribution will remain the same in the short term.

Will my auditor/main point of contact change?

You will continue to work with your main point of contact.

Will this impact my billing cycle?

There will be no immediate impact to billing procedures. As the two companies integrate, there may be opportunities to realign billing cycles and streamline banking relationships. Members will be notified well in advance of any billing changes.