AAM and BPA: Joining Forces for Better Industry Assurance
The Alliance for Audited Media and BPA Worldwide, both not-for-profit media auditing organizations, are coming together to increase trust and assurance across media channels. The combined company will provide a comprehensive suite of services that will:
"Demand for increased digital advertising assurance is a driving force in bringing AAM and BPA together. Combining our expertise will be a catalyst for more transparency, better services and increased confidence across the industry."
Chris Black, SVP, global lead for Zenith and AAM chairman
"BPA and AAM share a common vision to help buyers buy better and quality sellers sell more. Together, we will do this across channels — websites, newsletters, events, print, out-of-home, podcasts and ad tech — and across compliance areas such as advertising, editorial, privacy and sustainability."