Skip to content

AAM and BPA: Joining Forces for Better Industry Assurance

The Alliance for Audited Media and BPA Worldwide, both not-for-profit media auditing organizations, are coming together to increase trust and assurance across media channels. The combined company will provide a comprehensive suite of services that will:

Differentiate high quality media outlets and service providers, allow buyers to choose quality and maximize return on their media investments and increase media transparency and accountability.

With unanimous support from directors on the AAM and BPA boards, members of both organizations will vote on the merger in January 2023. Whether you are a member of AAM or BPA, this is your source for information about the merger, including:

Chris Black, SVP, global lead for Zenith and AAM chairman
"Demand for increased digital advertising assurance is a driving force in bringing AAM and BPA together. Combining our expertise will be a catalyst for more transparency, better services and increased confidence across the industry."
Chris Black, SVP, global lead for Zenith and AAM chairman
David Adelman, founder and CEO of OCD Media and BPA chairman
"BPA and AAM share a common vision to help buyers buy better and quality sellers sell more. Together, we will do this across channels — websites, newsletters, events, print, out-of-home, podcasts and ad tech — and across compliance areas such as advertising, editorial, privacy and sustainability."
David Adelman, founder and CEO of OCD Media and BPA chairman

Please contact us with questions. We’ll direct it to the appropriate AAM or BPA contact: