The Alliance for Audited Media and MPA—The Association of Magazine Media have partnered to integrate the MPA Magazine Media 360° Brand Audience Report into AAM Brand View.
Now magazines can share their comprehensive brand story in a single, trusted location frequently accessed by buyers across North America.
Here’s a brief overview of the benefits of this powerful new integration.
Buyers regularly access AAM’s Media Intelligence Center, the industry’s trusted source for cross-media data and analytics. Brand View profiles have seen on average a 40 percent increase in activity from media buyer users when compared with standard database use. The addition of MPA MM360° data gives publishers another highly visible outlet to tell their brand story to those potential buyers.
AAM Brand View is an online interface that is built into the Media Intelligence Center and helps publishers showcase their big-picture story. Within each tab, publishers can use AAM’s templates to share customized sales messages, graphics, videos, links to their media kits and more.
Brand View profiles can be easily shared via a custom URL. This makes it a useful sales tool since data can be viewed by buyers without needing access to AAM’s Media Intelligence Center.
The MPA MM360° tab is free for all AAM clients who participate in the MPA 360° report. Basic AAM Brand View profiles are also complimentary for all AAM clients.
MPA MM360° tab is updated with new data automatically each month after the release of the MPA MM360° Brand Audience Report. This means your profile provides buyers with the most current, relevant data available for your brand without requiring any further action.
The easy-to-use MM360° tab displays data in charts and tables that can be downloaded and shared in presentations or via email. The tab includes a trend analysis, year-to-date averages, and a year-over-year percentage change.
Contact us to learn more about how to maximize your brand’s visibility through AAM Brand View.