Two Powerful Datasets, One Trusted Location

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The Alliance for Audited Media and MPA—The Association of Magazine Media have partnered to integrate the MPA Magazine Media 360° Brand Audience Report into AAM Brand View.

Now magazines can share their comprehensive brand story in a single, trusted location frequently accessed by buyers across North America.

Here’s a brief overview of the benefits of this powerful new integration.

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Increased Visibility

Buyers regularly access AAM’s Media Intelligence Center, the industry’s trusted source for cross-media data and analytics. Brand View profiles have seen on average a 40 percent increase in activity from media buyer users when compared with standard database use. The addition of MPA MM360° data gives publishers another highly visible outlet to tell their brand story to those potential buyers.

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Customizable

AAM Brand View is an online interface that is built into the Media Intelligence Center and helps publishers showcase their big-picture story. Within each tab, publishers can use AAM’s templates to share customized sales messages, graphics, videos, links to their media kits and more.

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Shareable

Brand View profiles can be easily shared via a custom URL. This makes it a useful sales tool since data can be viewed by buyers without needing access to AAM’s Media Intelligence Center.

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Complimentary

The MPA MM360° tab is free for all AAM clients who participate in the MPA 360° report. Basic AAM Brand View profiles are also complimentary for all AAM clients.

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Up-to-Date

MPA MM360° tab is updated with new data automatically each month after the release of the MPA MM360° Brand Audience Report. This means your profile provides buyers with the most current, relevant data available for your brand without requiring any further action.

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Easy-to-Use

The easy-to-use MM360° tab displays data in charts and tables that can be downloaded and shared in presentations or via email. The tab includes a trend analysis, year-to-date averages, and a year-over-year percentage change.

Contact us to learn more about how to maximize your brand’s visibility through AAM Brand View.

Visit AAM's Knowledge Base for a more in-depth look at the tab and helpful tips to build your own Brand View profile.

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Alliance for Audited Media
48 W. Seegers Road
Arlington Heights, IL 60005
auditedmedia.com