Learn how to successfully obtain consent from the consumer to ensure your email program is compliant with Canadian Anti-Spam Legislation
A key component of CASL is obtaining and documenting consent from the receiver. It seems straightforward, but with five different forms of consent all with varying standards and documentation requirements, it can get confusing quickly. In this white paper we answer frequently asked questions, including:
What is the difference between express and implied consent?
What is the two-year limit and how does it impact my current email database?
What kind of documentation will I need to maintain for the CRTC?
Take the first step to ensure your email marketing program is compliant. Download our white paper today.